BABOR joins stellar list of 2025 Forbes Travel Guide Official Brands We are proud to announce that BABOR has been recognized as an Official Skincare Brand by Forbes Travel Guide (FTG) for 2025. This prestigious designation places BABOR among a curated group of world-class brands selected for their exceptional quality, performance, and alignment with luxury hospitality standards.
As the global authority in five-star hospitality, Forbes Travel Guide is renowned for its independent Star Ratings of hotels, spas, restaurants, and luxury cruises. The FTG Official Brand program connects Star-Rated properties with trusted, high-performing brands that elevate the guest experience on every level.High-Performance Skincare – Made in Germany, Trusted WorldwideFounded in 1956, BABOR is Europe’s No. 1 professional skincare brand, celebrated for delivering visible results through scientifically advanced formulas and luxury spa rituals. Our products are developed and produced in Germany with a strong commitment to quality, efficacy, and sustainability.
At the core of BABOR’s philosophy lies a unique “Trinity”:
High-performance active formulations, driven by innovation and research
Luxurious spa experiences, tailored to every skin need and guest journey
Sustainable practices, implemented across the entire value chain
Our signature treatments combine advanced skincare with six therapeutic techniques – including Traditional Chinese Medicine, Kneipp therapy, reflexology, connective tissue massage, classical massage, and lymphatic drainage – ensuring a holistic, results-driven approach for every guest.

A Milestone Partnership in Luxury Hospitality

A Milestone Partnership in Luxury HospitalityWe are delighted to partner with BABOR as our new Official Skincare Brand and welcome it to our bespoke family of Official Brands. Forbes Travel Guide always seeks to align itself with brands offering authentic service, so we especially appreciate BABOR’s rich family history, its high-efficacy products and the data-backed formulas offered by this well-established and highly respected European brand.""Amanda FrasierPresident of Standards & Ratings at Forbes Travel Guide

Joining the Brand Official program is a true seal of excellence - a testament to BABOR’s heritage and expertise in professional skincare. For nearly 70 years, leading destinations and their guests have trusted in our brand. We look forward to supporting Forbes Travel Guide’s Star-Rated properties worldwide with our high-performing, sustainable skincare solutions and to elevating the guest experience together.""Tim WallerCo-CEO of BABOR BEAUTY GROUP and President of BABOR and Premium Brands

Joining a Legacy of Luxury As an FTG Official Brand, BABOR stands alongside other iconic luxury names such as Frette and Gharieni, reflecting our ongoing mission to partner with the world’s finest hotels and resorts and deliver exceptional experiences to discerning travelers. To learn more about Forbes Travel Guide and its Official Brands, visit: forbestravelguide.com