BABOR introduce a modern change
09.03.15

BABOR introduce a modern change

with a new brand statement

BABOR has become renowned as pioneer in the professional beauty industry for leading product innovation and trend setting brand developments. True to this heritage BABOR Germany has introduced a modern change that includes not only a new brand slogan, but also a new face of BABOR.

BABOR has become renowned as pioneer in the professional beauty industry for leading product innovation and trend setting brand developments. True to this heritage BABOR Germany has introduced a modern change that includes not only a new brand slogan, but also a new face of BABOR - the South African born Delia. She is an intelligent, elegant, timeless modern woman who wants to feel radiant and look beautiful in her own way, which connects perfectly with the BABOR woman of today.

BABOR has furthermore introduced a new brand statement which encopasses the three primary facets of the company and product performance that set the brand apart: SCIENCE, PRECISION and RESULTS.

SCIENCE. It all began in 1956 with a black rose, the symbol of infinite beauty. Since then, as the pioneer in professional skincare, BABOR has set the standard for skincare research, made in Germany. Today, we remain driven by that pioneerng spirit in our passionate quest for individual beauty and perfection. 

PRECISION. Our precision formulas are based on the most innovative active ingredients. Their effect is enhanced by the expertise of BABOR estheticians in our luxurious, tailor made treatments, which have been specially designed to provide maximum results.

RESULTS. At BABOR, our highly innovative active formulations are carefully combined with our exclusive treatment methods to provide outstanding results and a uniquely luxurious, indulgent experience.  

THE ART OF PRECISION SKINCARE.

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